CASE STUDY: COSMETIC DENTIST

DR.KEN MAGID FICD

THE CHALLENGE

 

Dr. Kenneth Magid DDS was seeking a comprehensive public relations and social media strategy to increase visibility for his cosmetic dentistry work.

 

THE GOALS 

 

Promote smile makeover images on social media

Promote awards including induction of "International College of Dentists" to dental trade media

Establish Instagram presence to share work with NYU College of Dentistry students and support educational initiatives

 

 

THE SOLUTION

 

Secure op ed columns in dental industry trade publications

Cross promote social media content and develop digital community 

 

 

THE RESULTS 

Our dental marketing and public relations campaign for Dr. Magid DDS FICD resulted in national media placements in Dr. Oz Magazine, Newsweek, SHAPE, WAG Magazine, AskMen.com, Fox Business, Huffington Post, Thrive Global, Radio MD, Prevention Magazine, Everyday Health, VICE, Westchester Magazine and The Healthy.

 

Prominent dental trade press placements secured include Dentistry Today, DMD Today, Dentist’s Money Digest, Dentistry IQ and more. 

 

Placements secured in national, regional and trade publications

Awards picked up in every regional and trade outlet 

Facebook following grown from 0 to 3,000 fans

Instagram following grown from 0 to 1200 fans

 

SERVICES

 

Dental Content Marketing campaign 

Dental Public Relations

Dental Marketing 

Dental Social Media 

 

PLACEMENTS SECURED

1/2
 
 
 

MEDIA OUTLETS

 
 

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