CASE STUDY: LYME DISEASE SPECIALIST
DR.TANIA DEMPSEY MD
Dr. Tania Dempsey was looking for a complete practice management solution to all PR, Social Media and Branding. Dr. Dempsey wanted to utilize digital platforms to put out educational information.
Let regional media know about office expansion
Brand the new medical Institute
Establish a presence in national media
Developed and executed a personal branding strategy
Created and launched personal web site
Executed daily content marketing for practice
Placement secured in over 20 outlets in less than 6 months
Our medical marketing and healthcare public relations and media campaign for Dr. Dempsey resulted in national media placements on
television news programs including Fox 5 NY, Fox News “Fox & Friends,” News 12 Westchester, Fox 61 News, People Magazine TV and Indus News.
Digital press placements secured for Dr. Dempsey include New York Post, Harpers Bazaar, Fox News, WAG Magazine, Huffington Post, PopSugar, Prevention Magazine, Women’s Health, Martha Stewart Weddings, Readers Digest, Vitals, SHAPE, Newsweek, Insider, Family Circle Magazine, People Magazine, Hollywood Life, Bustle, Well & Good, Serendipity Magazine, Fox Business.com, U.S. News World Report and more.
Prominent medical podcast placements secured include Dr. Ronald Hoffman Intelligence Medicine, Dr. Michael Ruscio, The Rob Taub Show, The Dr. Pat Show, Lyme Talk Radio, Late Night Health Radio and Lyme Ninja Radio Better Health Guy. Medical trade press placements secured include Rawls MD, Medscape, Lyme Basics and Healthline.
These media placements resulted in recurring guest appearances on national TV news programs as a leading medical expert as well as international conference speaking invitations.