CASE STUDY: SLEEP APNEA EXPERT
DR.SABRINA KATZ DMD
THE CHALLENGE
Dr. Sabrina Katz was seeking local publicity to let others know she had joined her family dental practice. Through the discovery phase, we identified unique pitch angles that differentiated her from the other dentists in the region.
THE GOALS
Let regional media know Dr. Katz joined the practice
Get the word out on social media about Dr. Katz
Generate engagement on social platforms
THE SOLUTION
Pitch regional media on Dr. Katz’s unique specialties- dentist to the deaf, sleep apnea, pediatric dentistry
THE RESULTS
Placement secured in over 50 outlets
National appearance on Fox 5 NY with Ernie Anastos
SERVICES
Content Marketing
Public Relations
Personal Branding
Social Media
PLACEMENTS SECURED
MEDIA OUTLETS
