CASE STUDY: INTERVENTIONAL CARDIOLOGIST
DR. ANUJ SHAH MD
Dr. Anuj Shah was seeking personal branding and medical PR to increase regional awareness of his private practice in NJ. Through a strategic healthcare PR plan, we identified a unique story line that differentiated Dr. Shah from other interventional cardiologists.
Develop a personal brand for Dr. Shah
Increase media coverage for Dr. Shah in regional and national outlets
Let others know about practice milestones (10k cases) through a strategic medical public relations campaign
Pitch Dr. Shah as expert medical expert to healthcare reporters covering healthcare topics. Focus on limb salvage, amputation prevention and medical trade outlets.
Placement secured in over 15 national media outlets in less than 4 months
National media coverage secured in tier-1 media outlets
Our public relations and media campaign for Dr. Shah resulted in national media placements on The NY Times, BBC, CBS News, ABC World News and in local news outlets including NJ.com, Digital press placements for Dr. Shah included FORBES, FoxNews.com, RT America, Bicycling Magazine, Yahoo News, Fox 5 NY, News 12 Westchester, Resident Magazine, and Power Lunch Live. Trade outlet press placements secured include WebMD, Healthline and Cardiovascular Business.
These media placements resulted in a documentary offer to star in a show on BBC and recurring guest appearances on national TV news programs as a leading medical expert.
Social Media Marketing